Margin targets and keeps
MenuBrik is not on sale yet: a small group of cafés are using it early. If you would like early access, email support@brik.ly.
Two settings shape what MenuBrik flags: the margin you aim for on each group of items, and the decisions you have already taken about an item.
Margin targets
Every item is judged against the target gross profit margin for its group. Until you set your own, MenuBrik uses a default for the kind of group it is:
| Group | Default target |
|---|---|
| Drinks (a group named for drinks, coffee, tea, juice and the like) | 75% |
| Food (everything else) | 65% |
| Retail (retail, merchandise, grocery) | 45% |
Margins are ex-VAT, like everything else in MenuBrik. When a flag uses a default it says so, for example "the 65% target Brikly uses for Food. Set your own in Margin targets".
To change a target, open Margin targets on the Menu performance page and tap the figure next to a group. Your own target wins over the default, and you can revert it to the default at any time. If a till category sits in the wrong group, move it to another group, or to a new one, from the same panel. Groups appear once sales data comes in.
Margin targets are for owners and admins.
Keeping something on purpose
Sometimes a flag is right and you still want to leave the item as it is: a loss leader that brings people in, or a bake you keep for your regulars. When you choose Keep as is on a flag, the item leaves your attention queue and the flag shows as Kept, with your reason if you gave one.
On a priced thin flag you choose between:
- Keep as is for now - MenuBrik raises the flag again if the money at stake per day grows by half, whichever period you kept it on.
- Bought in, not made here - for an item you buy in rather than make. Brikly stops judging this item's margin against your target while the till item stays linked to the same recipe. Link it to another recipe and the flag can come back.
On the other flags a keep is a single decision, with an optional note. A kept flag can come back if the money at stake per day grows by half or the evidence behind it changes. A keep covers all your sites, even when you press it on one site's tab.
To put a kept flag back in Needs attention, choose the restore arrow on its Kept or Bought in chip. A message confirms it with an Undo button for a few seconds; after that, keep the flag again if you change your mind.
Keeping a flag is for owners and admins.